I’m in the US at the moment. It’s the day after President Trump’s first big press conference. The media is in heaven. The polarization of the nation seems to be heading in to over-drive. Was Trump’s performance the first signs of a personality in meltdown? Or was it a double-bluff master-class in deflection and chaos-building? I thought I’d let our PanSensic tools have a little look-see.

Here’s what emerges when I plugged a transcript of Trump’s words into the software. First up a basic sentiment analysis:

Not too much ambiguity there. Trump might have said he ‘enjoyed’ locking horns with the press, but I think this picture tells another story. For the most part, in lay-person terms, he lost it.

Then I plugged the transcript in to our Archetypes tool. This is the tool to gauge emotional maturity. Even without knowing the in-detail meaning of each of the elements the tool is measuring, hopefully the labels are somewhere close to self-explanatory. I thought it would be interesting to see if anything might have shifted between the 20 January inauguration speech and yesterday’s press conference. Turns out it has:

The Innocent-Warrior has turned into an Orphan.

I don’t think that’s good news.